I’m having a book tour

Also, a great big thank you letter to everyone who made my book launch wonderful.

My debut novel has launched! I’m HouSTUNNED! 🚀

Now you know that I make puns when I’m overwhelmed with emotion and don’t know how to properly express my gratitude. Honestly, this has been a lifelong dream of mine and I’m so glad I overcame the perfectionism that kept me from even attempting to write a book until my 30s. Holding it in my hands for the first time is now a core memory. Hearing where my book is going with people is giving me so much joy in *~these times~*. My launch party was a life-affirming reminder of how many truly supportive family and friends I have in my corner (and that these things can truly be a party, with good cake and everything).

Look at this cookies and cream-flavored beauty.

Thank you so much to everyone who has read, supported, and hyped Be Well. I couldn’t do this without you.

Next up is my book tour. I’m having one of those!

Should I frame this next to our actual vintage band tour posters on the wall at home?

In case that book tour graphic that I spent entirely too much time on doesn’t show up, here’s the rundown of where I will be talking about and signing my book this summer!

July 6, 2026, 5-6pm, Hey Books! (San Diego, CA): Get your book signed and say hello! I’ll be at a local author table for an hour at this cute little indie bookstore in East Village/downtown San Diego.

July 7, 2026, 7-8pm, Alesmith Brewing (San Diego, CA): This is going to be a fun one. I liked making my book a part of improv shows so much that I’m doing it again. I’ll be guesting with Divergent Improv’s monthly improv comedy show at Alesmith, reading passages of my book and telling the stories that inspired me to write them. Those stories will inspire the set. I’ll be selling and signing books after.

July 9, 2026, 6:30-7:30pm, Village Well Books & Coffee (Culver City, CA): This is my “west of the 5” L.A. tour stop (IYKYK). I’ll be in conversation with @Blair Glaser, fellow Heliotrope author, who published her debut memoir This Incredible Longing about her “near-cult experience” earlier this year. We’ll talk about cults and sign our books. Register here.

July 11, 2026, 2:00-3:00pm, Book Carnival (Orange, CA): This is a funky little indie bookshop in my hometown dedicated to mystery, suspense, and thrillers. I’ll be in conversation with B.L. Blanchard, author of The Peacekeeper and The Mother. We’ll talk about Be Well and sign our books.

July 16, 2026, 5:30-6:30pm, North Figueroa Bookshop (Los Angeles, CA): This is my “east of the 5” L.A. tour stop, and it’s in a neighborhood very close to the one I modeled Ann/Sagebrush’s neighborhood on (again, IYKYK). I’ll be in conversation with Blair again, and this time the questions we ask each other might be a little weirder, since we’ll have done this just a week before. Of course, we’ll talk about cults and sign our books. Register here.

August 25, 2026, 7:00-8:00pm, The Next Chapter (Huntington, NY): I’m going to Lawn Guyland! I’ll talk about my book with a bookseller, give a reading, sign some books, and give all the love to my LI friends and family.

August 30, 2026, 1:00-3:00pm, Warwick’s (La Jolla, CA): Warwick’s has a neat program called Weekends with Locals where a featured local author can post up at a store and sign their books. Come get your book signed (or buy one) and say hi! Bring friends!

Also, it’s not a book event but it deserves an honorable mention: I’ll be at the KPBS San Diego Book Festival on Saturday, August 22, making a real effort not to sweat all over my books.

I’ll be adding more book tour dates as they come together at sarahflocken.com/events, and will continually yap about them here/on social media. I’m looking at New York and DC next.

Planning a book tour is wild, especially because authors have to do a lot of it themselves. To paraphrase something I said to my neighbor pre-launch, “It’s nothing like when Lucas goes on his book tour in season 6 of One Tree Hill.” I’ve been pulling on every ounce of my PR day job and comedy show host experience, trying to genuinely make my book events as entertaining and worthwhile as possible, and I may end up using some tips from this list by @Cassie Mannes Murray down the road.

Anyway, if you haven’t ordered Be Well yet, you can choose your own book buying adventure here. If you want to be a real Stan and read/watch every interview I’ve done or every essay I’ve written, you can see all of those here. I personally recommend “Are Elder Millennial Women in America OK? A Historical Accounting” over at Literary Hub, or this one about using improv brain at @the shit about writing.

A final note: it’s the 250th anniversary of America, which is currently having its own years-long Ann Ward-style crashout, centered around someone I could definitely describe as a cult leader. I’ll acknowledge that it feels a little weird to be hyping my book amidst this historical backdrop. I could be a real millennial and make a joke about it ruining the tour, but I won’t put that evil on me, Rick Bobby. Just come have a little book party with me. We need to keep connecting with each other IRL and celebrating the creative projects people do, and should keep doing as long as we have breath and brains in our bodies.